LOST SHADOWS already has a history and a point of view. We see an opportunity to bring new energy to it, without trying to turn it into something else.
A simple plan to bring new energy to LOST SHADOWS. NEWW becomes an extension of the team, helping carry the work forward so the brand has a new life.
01
What we see
02
What we will do
Over the first 60 days, NEWW will work alongside LOST SHADOWS across four areas:
01Shoots
Plan and make new product and campaign work for releases, the site, and the wider world around the brand.
02Marketing
Build a practical rhythm around releases, stories, and communication so the brand has a new life.
03Events
Develop an experience only when we believe it will help push growth. Each event is scoped to its specific idea and budget.
04Wholesale
Identify the right stores and help open conversations only when we believe it will help push growth. Any larger sales or account-management program is scoped around that opportunity.
03
What it will cost
$4K TO $5K / month
Initial working period: two months. The exact monthly fee is agreed based on the working scope.
NEWW will handle shoots within the monthly fee. Talent, rentals, locations, travel if needed, paid media, and any other outside expenses will be sent for approval before anything is booked or spent.
04
How we will judge it
Growth. Stronger attention, more conversation, a healthy release rhythm, and sales growth from an agreed starting point.
Before we begin, we will agree on the signals worth watching: sales, audience response, customer-list growth, and conversations with the right stores.
05
If it works
Our aim is to move the needle for LOST SHADOWS. We will look for the highest-leverage opportunities to grow the brand and put energy behind the ones that can create real movement.
Before we start, we agree on a 60-day net-sales baseline. If net sales exceed that baseline, NEWW receives 15% of the incremental net sales above it.
Net sales means product revenue actually collected, less refunds, returns, chargebacks, discounts, sales tax, and shipping. This applies to ecommerce and wholesale sales collected during the period.
If the momentum is not there after 60 days, we move on. No hard feelings.
The starting baseline, reporting method, and payment timing will be agreed in writing before the work begins.